Masterclass: Generating Leads from Networking

Accidental Salesman® Masterclass

Generating leads from networking

Most experts know they have the talent, skills and track record to succeed. They also know that networking and referral are the best ways to get new business. But they still struggle to generate good leads.

Other networkers seem to have the Midas touch, attracting great leads effortlessly. What makes the difference?

Generating leads is a skill you can learn. This Masterclass provides a simple, easy-to-learn approach – and gives you the confidence to use it. It will transform your networking overnight.

What you will cover
Forget learning a mixed bag of techniques. Instead, you’ll spend an intensive half-day working on your business with people in similar situations. You’ll achieve 100% clarity about what you do, how to communicate it and who to target. And you’ll road-test your new proposition with fellow delegates.

• Know your target market and specialisation
• Identify your UNP (Unique Networking Proposition)
• Clearly communicate the value you can add
• Make people remember you
• Learn six smart referral strategies
• Tell compelling stories that prove you will make a difference
• Improve your chances of getting referrals

You’ll leave feeling confident in your ability to network successfully and generate high-quality leads. Many attendees develop leads or referrals on the day itself.

Who should attend
• Are you a business owner with no sales background?
• Are you a consultant, coach or freelance who sells expertise and know-how?
• Do you want more, higher-value business?
• Do you hate cold calling?

If you answer ‘yes’ to any of these, we guarantee that your networking will improve dramatically when you attend this Masterclass.

Masterclass leader Richard White
Richard White is a leading writer, speaker, and trainer on the art of 'soft selling'. Once an accidental salesman himself, he has gained a wealth of knowledge about how to sell without being pushy. Today, he helps non-sales people get business even if they hate selling.

What people say
‘Definitely worth the investment in time and money.’

‘The most focused and practical training I’ve ever experienced.’

‘I now have a single, clear proposition, readily understood by everyone.’

Reserve your place now
To reap the benefits of better networking skills, all you have to invest is one day of your time plus £147 (including VAT). ‘Early bird’ discounts are available.

Each Masterclass runs from 10am to 1.30pm. Attendees should arrive at 9.30am for coffee and registration.

To find your nearest Masterclass and learn about other Accidental Salesman® events, please visit http://theaccidentalsalesman.eventbrite.com or email Richard@TheAccidentalSalesman.com.

Praise for the Lead Generation Masterclass

“As a man whose sole marketing activity is networking, I was keen to see how I could make improvements to my presentation and my profile.

The benefits I have gained from the day I spent on the Lead Generation Masterclass has paved the way for increased activity, increased effectiveness and increased profitability.

Can I suggest that whatever you think you know, in reality, you know nothing until you have benefited from Richard’s clarity of thought, his suggestions and his advice.”
Nick Ingram
Independent Financial Advisor

“Thanks for the most focused and practical training I’ve ever experienced.
It’s perfectly apparent why my referral rate was low! I now have a single, clear proposition, readily understood by everyone, and which immediately generated follow-up meetings with several fellow participants in the class”.
Dennis Shepherd
IT Consultant

“I learnt so much from the Lead Generation Master Class. For the first time in six months I have an elevator pitch I feel that is authentic and is applicable to all marketing channels I’ll be using. It was a delightful workshop and I left with about 5 marketing ideas and 3 leads”
Linda Zack
Sleep Counsellor

“I would definitely recommend Richard’s Lead Generation Master Class. Having spent months trying to create a ‘benefits’ proposition that did not sound totally corny or include the word ‘coach’, I’m delighted to have now created a short, snappy and powerful message that I’m comfortable with. Definitely worth the investment in time and money. Thank you!”
Jennie Littlejohn
Leadership Coach

After having attended the Lead Generation Masterclass I have found that I’m much more focused on reaching my target audience. I realised that I have spent years trying to sell to everyone and anyone when I really desire to meet busy professionals who provide 90% of my core work”
Carl Hawkes,
Landscape gardener

“I had the opportunity to attend the Lead Generation Masterclass and I must say that I found it to be both practical and easy to follow.

Prior to the course I thought I knew what my preposition was, by the end of the course, not only did I know, but I was also able to clearly articulate my preposition. This has since been reconfirmed by the positive responses I’ve received from people when I’ve explained my proposition following the course.”
Susan Papoola
HR Consultant

“I’d heard people talk about the Lead Generation Masterclass before but I was doubtful I would learn very much.

Boy, was I wrong. The day started with a neat little exercise that entertained us and set the scene for what was to come. The hours flew by and the class was full of valuable advice most of which I have never come across before - despite many years first-hand involvement in marketing and business development”
Mark Lee
Professional Speaker